LogoMotive October 2006

Email Tips

Tips for More Effective Email

By Allen Lifton

The following tips are to make your e-notes far more welcome by your clients and prospects:

• Never deliver bad news electronically.

• Do NOT send an e-mail when you are angry.

• Conserve the “cc” function, keeping your letters more direct.

• Use complete, grammatical sentences.

• Let your personality show through.  All writing, including e-mails, should be conversational in style

• Address your recipient with a salutation and sign off with a close

• Check your spelling!

• Keep e-mails short.  People usually read just the first few lines

• Be respectful of attaching large files or pictures

• Understand that your e-mail affects your image: It represents your brand

Articles in this edition of LogoMotive:

Conductor

Employee Sabotage     Effective Email

No Fraud